How SecureMyOrg Improved Lead Conversions by 31%

Client Overview

SecureMyOrg is a premier cybersecurity firm offering pen testing and other advanced security solutions tailored for fast-growing companies. Their mission is to help organizations stay ahead of emerging threats by providing reliable and cutting-edge services.

Despite their technical expertise, SecureMyOrg operates with a small, agile team where the marketing division focuses on event management and other outreach activities. This structure leaves limited capacity for deep-dive optimization of digital campaigns.

The Challenge

SecureMyOrg had been investing in YouTube ads to generate leads but faced poor results across multiple campaigns. The company initially hypothesized that LinkedIn, while a traditional B2B channel, was not ideal for their niche audience.

Instead, the team believed that YouTube was a better platform for lead generation due to the co-founder’s strong presence there. His established credibility and trust with a targeted audience of potential clients made YouTube seem like the optimal channel to pursue.

However, even with a strong platform presence, the campaigns under-performed. SecureMyOrg needed a way to pinpoint and address the underlying issues quickly, especially given their limited marketing bandwidth.

The Solution

Spike AI was deployed to tackle the problem with its autonomous, data-driven platform. Here’s how it helped:

1. Data Segmentation:Spike AI analyzed YouTube ad performance, segmenting user engagement into desktop and mobile categories to uncover granular insights.
2. Performance Insights:The analysis revealed a surprising insight: desktop users were converting at a much higher rate than mobile users, even though mobile devices accounted for a larger share of ad views.
3. Landing Page Analysis:Spike AI autonomously reviewed the landing page for mobile users and identified a technical issue—a non-functional form field was preventing mobile users from completing submissions.
4. Automated Fix:Spike AI recommended and validated an update to the mobile form. Once implemented, the fix addressed the drop-off issue and ensured a seamless user experience for mobile visitors.

The Results

The impact of Spike AI’s intervention was immediate and measurable:

• A 31% increase in lead conversions following the form update.
• Improved revenue and ROI from YouTube ad campaigns, justifying continued investment in the platform.
• A hands-off resolution process that allowed the SecureMyOrg marketing team to focus on event management and other strategic priorities.

Actionable Insights from Spike AI

Spike AI isn’t just a reactive tool; it proactively identifies opportunities for improvement. The platform monitors more than 75 metrics to ensure no conversion misses are left unaddressed. From ad performance segmentation to technical issue diagnosis, Spike AI provides actionable insights to optimize every step of the user journey.

Key Takeaways

• Comprehensive Insights: Spike AI segmented data and discovered hidden performance gaps, such as the stark difference between mobile and desktop conversions.
• Autonomous Optimization: The platform autonomously identified and resolved a technical issue, freeing up time and resources for the SecureMyOrg team.
• Tangible Results: A simple form update led to a 31% boost in conversions, showcasing the value of data-driven solutions.

A Solution for Businesses Like Yours

If your team is small but ambitious, like SecureMyOrg, and struggling to optimize digital campaigns, Spike AI can help. Our autonomous platform doesn’t just analyze data—it transforms it into actionable insights, so you can focus on what matters most: growing your business.

Ready to supercharge your conversions? Contact us today and see how Spike AI can make a measurable difference for your business.

"We were able to uncover a critical issue affecting our mobile conversions. With Spike AI’s insights, we quickly addressed the problem, leading to a significant boost in lead generation."

— Aseem Shrey, CEO, SecureMyOrg