How Spike AI Boosted GSI’s Website Conversions by 75%

Shrestha

— 3 min read
How Spike AI Boosted GSI’s Website Conversions by 75%

Executive Summary

GSI, an IT services company specializing in Oracle JD Edwards and NetSuite, relies heavily on website traffic for generating leads. However, their conversion rates plateaued and showed occasional declines. Spike AI identified key issues and implemented data-driven solutions, leading to a 75% increase in overall conversion rates and significant revenue growth.

About the Client

GSI provides implementation and continued maintenance for Oracle JD Edwards and NetSuite. Their website plays a crucial role in driving business by converting traffic into high-quality leads.

Challenges

  • Conversion rates had plateaued and occasionally declined.
  • Webpages were cluttered with too much information, leading to user confusion.
  • The website messaging failed to distinguish between the two main services, JD Edwards and NetSuite, and their unique audiences.
CTR before change

Analysis by Spike AI

Spike AI analyzed GSI’s website and identified:

  • Clutter Metrics: Pages were overwhelming for users by presenting too much information in a single place.
  • Persona Overlap: Combining all personas on the same pages diluted the messaging and failed to resonate with either target audience.
  • Strategic Insight: Separate, persona-specific journeys were required to cater effectively to JD Edwards and NetSuite clients.

Recommendations

Spike AI proposed:

  • Creating distinct user journeys for JD Edwards and NetSuite, starting with a redesigned homepage.
  • Generating and testing homepage variants automatically tailored for each persona.
  • Using A/B testing to validate which variant performed better for each audience.
Before
After

Experiment

  • Testing began on August 10th and concluded on September 15th.
  • Multiple homepage variants were tested, with Spike AI handling A/B testing automatically.
  • Spike AI leveraged its AI to fine-tune the variants during the test.

Results

  • Conversion rates increased by 75%.
  • Lead generation surged, directly contributing to higher revenue.
  • Improved user experience by simplifying navigation and tailoring messaging to specific personas.
Experiment Results

Key Learnings

  • Clutter Metrics Matter: Pages with too much information can confuse users and lead to higher drop-offs. Simplifying pages based on user behavior can significantly improve engagement and conversions.
  • Single Page for All Personas Is a Mistake: Combining diverse personas on one page often results in messaging that resonates with none. Segmenting personas into distinct journeys ensures that each group receives relevant and targeted content.
  • AI-Driven Segmentation Works: Leveraging AI tools like Spike AI can help identify and resolve these issues faster than traditional manual analysis.

Transforming Businesses Like Yours

If your website caters to multiple personas and you’ve noticed a decline or plateau in conversions, it’s time to rethink your strategy:

  • Audit your website for clutter metrics and persona overlap.
  • Segment your user journeys to ensure tailored messaging for each persona.
  • Contact Spike AI for a free consultation to see how data-driven solutions can transform your website conversions.

"Spike AI helped us separate our personas and create tailored experiences for each. The result? A 75% boost in conversions with minimal effort on our part. We're really impressed with the impact it had!"

— Erika Josephison, Marketing Manager, GSI

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