70% of the 100s of SaaS companies I have talked in the last few months struggle with differentiation. Why? Because they compete on features instead of defining a category They claim to be "AI-powered," "next-gen," or "revolutionary." But in reality, they look like every
The hardest part about great marketing isn't creativity; it's consistency. Agencies and marketers come up with great ideas all the time, but turning those ideas into consistently higher conversions, optimized funnels, and sustainable organic traffic growth is something else entirely. It requires relentless monitoring, constant iteration,
How Spike AI is Revolutionizing CRO Even a 10% improvement in website conversion can result in 10% more leads without increasing traffic, leading to significant revenue growth. Additionally, this improvement can reduce ad and SEO spend by 10%, making every marketing dollar work harder. Investing in website conversion optimization is
Misunderstanding What CRO Really Is If you ask most teams what “CRO” (Conversion Rate Optimization) means, you’ll typically hear, “We ran an A/B test on our landing page.” Some might say, “We tried a few best-practice tips, like removing navigation to reduce distractions.” But that’s like believing
The Unseen Complexity of Marketing Marketing seems straightforward from the outside: write a blog, change some copy, push a few ads, and watch the leads roll in. But if you’ve ever tried to get people to actually read that blog, or truly understand your new website messaging, you know